Columbia Square is a mixed-use campus in Hollywood that provide office spaces, retail, and residential units on a full city block, steps from Sunset and Vine. 

 

I was tasked with creating a companion / sub-brand and collateral direction for the residential component of the campus - one that reflected the softer, more subdued aesthetic and high-end finishes. 

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The solution created a subtler visual identity, with taupe and maude color floods pulled directly from the interior design while pulling a single brown accent from the original brand color palette - marrying the new and old.